Andrevie, France

She was a French fashion designer born in Montauban, France, in 1950.

In 1976 she opened her first store, a boutique in Saint-Tropez. She gained international fame very quickly, and in 1977, a year after opening her first store, she was already acclaimed as an innovator, especially by the French and Americans.

She was known for being addicted to work, which we can notice by the fact that she was her own manager and accountant.

Before fame she tried to launch her career as Laurent Vicci, but when she started to succeed, she switched to her real name.

She believed that women should dress in clothes more like those of men. She appreciated the simplicity of men’s clothing, and tried to bring it to women’s, without using the usual “froufrous” (as she said). That is why her clothes often brought elements that seemed to be too big for women, like the silhouettes of her blazers. Another interesting point was the strong color combinations.

A contemporary of Thierry Mügler, Jean Paul Gaultier, Yves Saint Laurent and Karl Lagerfeld, Andrevie was regarded as an avant-garde stylist.

France Andrevie passed away in 1984.

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Cover image credits:
France, Paris, October 17, 1980. Fashion show of France Andrevie women’s ready-to-wear collection spring-summer 1981. Andrevie with models at end of show. Photo (c) Paul van Riel.

 Callan, Georgina O’Hara; Enciclopédia da moda de 1840 à década de 90 / Georgina O’Hara Callan ; verbetes brasileiros Cynthia Garcia : tradução Glória Maria de Mello Carvalho, Maria Ignez França – São Paulo : Companhia das Letras, 2007. = france% 20andrevie% 20designer & f = false

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