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Art, Goût, Beauté


Art, Goût, Beauté (AGB) was a periodic fashion magazine printed between the years of 1921 and 1933 previously known as Art, Goût, Bon Ton.

It was considered the best fashion magazine in France and covered the presentation of new pieces of clothing by well-known designers at the time, such as Paul Poiret, House of Worth, Charles Martin, Georges Lepape, André Marty, George Barbier, Lucien Lelong among others.

It was printed in stencil, a technique that allowed the colors to be more vivid and the illustrations to be better defined. Such illustrations were one of the attractions of the magazine, and included art deco touches that were in fashion during the first part of the 20th century.

In the mid-1930s it became Voici La Mode: Art, Goût, Beauté and was published until 1936.

The magazine not only indicated which clothes were being used at the time, but also contained tips on where to go and how to behave. It was more focused on people with greater purchasing power.

Check out:

The Post’s Pinterest Board:ût-beauté/

The Post’s Brazilian Portuguese version:

Bibliography: Callan, Georgina O’Hara; Enciclopédia da moda de 1840 à década de 90 / Georgina O’Hara Callan ; verbetes brasileiros Cynthia Garcia : tradução Glória Maria de Mello Carvalho, Maria Ignez França – São Paulo : Companhia das Letras, 2007.

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