Jacques Azagury is a Moroccan fashion designer born in 1958.
He moved with his family to London when he was just six years old. There, he studied at the London College of Fashion and at St. Martins School of Art during the early 1970s. In 1978, he presented his first show in Harper’s & Queen magazine.
During the 1980s, he caught the attention of the public and critics when he was named one of the most promising designers by Vogue and Harper’s & Queen magazines. In 1987, he opened his concept store in London’s Knightsbridge district. In the same year, he launched the “New Romantics” collection, and during its launch, he was introduced to Princess Diana by Vogue magazine editor, Anna Harvey.
From then on, he began a partnership and friendship with the princess that lasted until her death in 1997. Azagury takes credit for Diana’s iconic style, as he was one of her favorite designers.
His style is of the purest elegance and glamour. The stylist says that when creating, he likes to have his imagination taken by the fabric he chooses for each new collection, with every new collection being an evolution of the past one. What inspires him are old photos of his mother and her friends having fun, always wearing the chic style of the time, in Casablanca. He also says that, although he loves traveling, he is not inspired by his trips.
To this day, Azagury’s clothes are synonymous with elegance, and are sought after by people of high society and royalty as well as dancers and rock stars.
Below we can see part of the Spring/Summer, 2019 collection.
Bibliography: Allan, Georgina O’Hara; Fashion Encyclopedia: From 1840 to the 1990s: Companhia das Letras, 2010.